Chilis BE BOLD

Chilis BE BOLD

Chili's BE BOLD

This project commissioned by Ogilvy Chicago was a spec commercial for Chili's. The assignment was to create an avant-garde interpretation of the brand.

Description

This project commissioned by Ogilvy Chicago was a spec commercial for Chili's. The assignment was to create an avant-garde interpretation of the brand.

Fields

Motion Graphics, Animation

Date

2007

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PRQ//reel.2010 Reel of Work 2o1o 2010 Motion Graphics
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Class 5 Films logo design + bumper

I've got to thank the guys at C5F for really letting me indulge the creative process on this one. They came to me early in the summer with a very open creative brief to design their logo and animate it to open their newest release. While the final approach was incredibly simple, the process of defining the style that would fit this group of contemporary writers whose company name comes from their shared adventures in white water rapids was one that inspired a sea of creative references for me.

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Sound design by Parabolic NY
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Though this is just a teaser to one half of a dual-screen narrative, you can see how much can be done with a single character shot on green-screen.

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